November 9th, 2012

Hyland's Heroes: Keith Norris

Kay Whelan

Staff Writer

Hyland's Heroes: Keith Norris
image from

St. Aloysius coach leads school to first-ever Toy Bowl win

The following feature is a part of a weekly series, sponsored by Hyland, Block & Hyland, called "Hyland's Heroes" - a set of profiles that will spotlight Louisville area Catholic volunteers, coaches and administrators who assist athletic programs and teams, and help promote excellence in all aspects of sports. Know someone that you think should be featured as the next "Hyland's Hero”? Send your recommendation to

Keith Norris can proudly say that he coached St. Aloysius School’s 6th grade football team to their first-ever Toy Bowl championship victory.

Keith has been involved in sports since he was a student at St. Albert and continued participating in sports as a student at Trinity High School. He played basketball, football, baseball and track.

Now Keith is married to his wife, Randee, and is the father of 11 year old Luke and 7 year old Lila – both students at St. Aloysius in Pee Wee Valley.

When and how did you get your start with the CSAA? Why so?

Before I was married I began coaching football at St. Albert, which I did for 4 years, then I took a break and didn’t start coaching again until after marrying. When my son played with the YMCA flag football, I began to help out again. But, when Luke played 3rd grade football for St. Aloysius I volunteered. I grew up watching my Mom coach for 20 years and she actually inspired me in this direction.

Who asked you to contribute or what got you involved? 

As I said, my Mom, Ruth, was a major influence on me but it was after several conversations with Scott Berger, the football coordinator at St. Aloysius that I really began to contribute my time to our program.

What sports did you coach and for how long?

I have been involved with basketball, boys volleyball and football since 1996, with a short break of a few years.

What's the connection with your faith and giving your time to these young student athletes? 

I do consider coaching a part of my stewardship, but I realize that most of all, the entire program is for the kids. It is meant to be a good and positive experience. I like to reinforce that message by using prayer before and after every practice and game. In fact, I have a policy of bringing the kids together in the huddle, grabbing hands and selecting one of the kids to lead us in that prayer; then we all join to say the prayer together.

Who was the most influential person on your coaching career? Why?

My mom, Ruth Norris, was a major influence on me, as I watched her coach Girls Volleyball and Softball for many years. Coach Dennis Lampley, my high school coach, was also very influential to me.

What are your major themes/principles as a coach?  

Basically, I have 3 rules as a coach:

  1. to have fun;
  2. to give 100%;
  3. to be quiet when the coaches are speaking – in other words, show respect.

What does coaching bring to you, your family?

STRESS AND NO SLEEP! Well, I say that with a bit of smile now, but for me personally, coaching brings great fulfillment as I am rewarded when I see the kids’ hard work and then achieving success

What are the fondest experiences or memories you have of coaching? 

Since the Toy Bowl is still so fresh on my mind I’d have to say that the ability I had to play every single player on our football team in the first Toy Bowl championship at St. Aloysius has brought a wonderful memory to me. Watching them crying and smiling while lifting that trophy is an amazing coaching experience.


Recent Articles